Phil’s Mum, who passed from dementia-related complications, was the driving force behind Phil wanting to spend his life creating an alternative to traditional aged care. When Phil was considering an aged care home for her, she told Phil she didn’t want to live in a box, she didn’t want to be told to get up at a certain time and live a regimented life. She wanted to be able to keep her dog, Honey, to have family stay. She didn’t want someone washing her delicates, she wanted privacy and dignity. At the time, Phil couldn’t find a place that offered her the kind of life she wanted, so he made improving aged care my odyssey. If it’s not good enough for the people Phil loves, it’s simply not good enough.

Phil’s determination to create the best alternative to aged care led to a fresh, heart-centered approach known as a Lifestyle Care Community. He wanted to give the power back to the residents, put people first where you have your own home in a lifestyle-orientated community, couples stay together, pets are welcome, grand kids have sleepovers, and most importantly – your comfort, dignity and independence are the first priority.