Sep 17, 2024

An entertainment platform for seniors that provides revenue opportunities for aged care operators

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Did you know that older adults aged 80 and above watch an average of 37 hours of television each week? For seniors, especially those in aged care homes, television offers more than just entertainment – it can be a source of much-needed companionship and mental stimulation.

Imagine a resident reminiscing while watching a classic film or celebrating with other residents while watching their beloved footy team play. 

Foxtel Business iQ enhances entertainment and engagement for seniors in aged care homes by offering a wide range of TV shows, movies, live sports, and documentaries.

With live programming and an on-demand library of over 20,000 hours of content, residents can access what they want, when they want it. This extensive variety ensures they’ll always find content that suits their mood at any time of the day.

Beyond entertainment, the TV can serve as a tool for staying informed. Aged care operators can provide residents with real-time updates on activities, dining options, and services, making it easier for residents to remain connected to what’s happening in their home.

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The platform can also be used to promote physical activities and other social events to help residents balance screen time with more interactive pursuits.

For aged care operators, providing Foxtel Business iQ can serve as a symbol of premium care, enhancing the additional services offering. By providing high-quality entertainment, it helps keep residents occupied, which can alleviate pressure on staff and give them more time to do other parts of their jobs.

Additionally, the platform presents opportunities for added revenue, allowing operators to promote in-house services, such as hairdressing or wellness centres, directly to residents via their TVs, creating a new channel for generating income while enhancing services.

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In its latest update, Foxtel Business iQ has been optimised for senior users. The new image-driven interface and simplified layout make navigation more intuitive than ever, benefiting both residents and staff. This enhancement ensures that even those unfamiliar with modern technology can enjoy the full range of features with ease.

By delivering both entertainment and operational updates, Foxtel Business iQ is not just a source of enjoyment but also an interactive and holistic engagement tool for aged care homes that helps supports the physical, cognitive and social wellbeing of aged care residents. For more details, you can visit www.foxtel.com.au/biqh.

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