May 04, 2021

Is your social media resonating with your audience?

grandmas

Contrary to what we may think, digital media isn’t just for the young. 

The number of older Australians who are online is rapidly growing, with over 65s the fastest growing demographic on Facebook and Twitter. 

Recent research on Australian digital media users found:

67% of over-65s use social media, with 24% using it at least once a day

2.8 million Facebook users are over the age of 55 (1.6 million are aged 55-64 and 1.2 million are over 65). 

As seniors flock towards digital media, is your business successfully engaging with them? 

With the rise of a more customer-centric approach to care, more than ever, care providers need a strong social media presence to truly share with their community the essence of who they are as a business and to stand out against their competitors.

The not-so-old saying, “If you aren’t on social media, do you even have a business?” rings true more than ever.

It is important for businesses in the care industry to be maximising their reach via social media and online – with the right Facebook content – to increase reach, engagement and brand awareness of their product or service with core customers and audiences in the care sector, including those looking to place a loved one in a home. HelloCare’s social media management team can assist with this.  

A vibrant Facebook page or Instagram feed is no longer a nice extra: it’s one of the main ways to reach potential customers and target those who are most likely to be interested in your services. It also connects you to your core customers as you share their inspiring stories, instils brand loyalty, and create opportunities for them to recommend your services to their friends.

Engaging with consumers online can be hard to achieve on your own. 

For many aged care companies, finding the time – let alone developing the skills –  to stay on top of digital media is a challenge. 

And getting the tone right and knowing the nuisances specific to the care sector can be hit or miss. 

We understand the challenges, and that’s why we’re here to help. 

HelloCare provides social media management services for businesses in the care industry – from aged care homes and home care providers to technology suppliers.

Through our industry experience, expertise as content producers and digital know-how, we can take the stress of building and managing your social media presence off your hands by providing:

  • Social media profile – the importance of your business having a social media profile, and highlighting your brand’s core values and mission. 
  • Social media strategy – Ideation and strategy development that effectively reaches your target audience, including high-quality images and videos. 
  • Content creation – engaging, relevant and industry-specific content that represents your brand and connects with your customers. If you are an aged care business, do you have access to residents? They have amazing stories they could share on your digital platforms.
  • Social media management – we’ll stay on top of your digital platforms so your brand remains active and engaged online with your audience. 
  • Facebook page refresh – is your Facebook page looking outdated? We can make improvements so it achieves results.

Want to find out more? Please join us for a free 15-minute social media health check + discovery session where you can learn about how our social media services can help your business. 

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