Oct 17, 2023

Shoppers call for “boomer hour” at supermarkets because they’re slow and chatty

Shutterstock_2136217123
Consumer Behaviour Analyst, Barry Urquhart, said the idea was ‘ageism personified’. [Source: Shutterstock]

An online poll has divided supermarket customers about whether there should be a “boomer hour” in grocery stores.

During the pandemic, older people were given a special hour in the morning to shop at supermarkets and now some shoppers want to bring it back – sparking debate on social media.

A Facebook user from the Mornington Peninsula, Victoria, took to the social media platform to ask if there should be a “boomer hour” as they move slowly, chat to others, and block aisles and freezer doors with trolleys. They suggest that older people should be mindful of workers, students and busy parents by not shopping at peak times.

Consumer Behaviour Analyst, Barry Urquhart, said the idea was ‘ageism personified’. 

“At a time where the cost of living and the cost of doing business is acute, suggestions that businesses should be turning off or marginalising any group of consumers, regardless of their age, is really ill-advised,” he told Yahoo News AU.

One participant said, “How ridiculous… maybe those whinging shoppers need a life and should online shop?”

“Should take a leaf from their book and learn to slow down,” another said.

Woolworths didn’t comment on the debate but Coles said it wasn’t considering “boomer hour”.

“We are always looking at ways we can meet the differing needs of our customers by creating a shopping environment in which our customers and team members feel comfortable,” a Coles spokesperson told Seven News.

“We currently offer Quiet Hour which is a low-sensory shopping experience that’s easy on the eyes and ears and is offered at participating Coles stores every Tuesday between 10.30am to 11.30am.”

Do you think there should be a ‘boomer hour’ at supermarkets? Let us know in the comments below 

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. No, I certainly don’t believe that there should be a “boomer hour” to shop. Those of us that are lucky enough to be in this age group are the ones (presumably) with the disposable income that keeps stores afloat. We have gone through those harried years ourselves, and most of us understand the time pressures. I personally don’t dawdle, socialize or waste time shopping. Believe it, or not, our time is equally valuable and important to us! And, you’ll see that the older you get, the more precious time becomes.

  2. What a disgraceful article, if younger people can’t cope with supermarkets they could avail themselves of Coles and Woolworths deliveries
    I support an older lady to do her shopping so that she can maintain her independence. I see the looks on the angry, stressed faces of these loonies who run their lives so badly that they have no time to shop.
    They are so hyped up they will never live long enough to be an older person in a supermarket actually talking to another human being.
    Re the comment from the “63 year old” she might be 83 one day but I doubt it🤭

  3. What a load of absolute political correct wokeness.
    As a baby boomer myself – still working full time and also just as busy as the younger folk- I find it is not the “boomers” blocking the aisles – its the shelf stackers and the staff collecting orders for the online shoppers that are the most inconsiderate.
    What ever happened to “looking our for each other” and “patience and caring”
    I’m patient with the young mums trying to cope with a screaming toddler, and I can tell you, that high pitched scream can burst a persons eardrums. I will always assist anyone that cant reach something on the top shelf, be mindful to whomever may need any assistance. Pay it forward and have even paid for someone’s groceries if I see they are struggling financially and they were not “baby boomers”.
    Doesn’t matter if your a boomer Gen X or Y or Z – we should all be caring and supportive of each other.

Advertisement
Advertisement
Advertisement

Six-year old girl killed by reversing car driven by elderly woman

A six-year-old child has been killed after an elderly woman failed to stop when reversing her car out of a parking space. The incident occurred at a pedestrian crossing at Nambour supermarket on the Sunshine Coast on Sunday. The six-year-old’s older sister and her mother were also injured in the incident, but their injuries are... Read More

82-year-old collects stories of older people making life better

  HelloCare recently published the story of a 93-year-old woman with dementia who released a pop single that raced to the top of the music charts. The story was wildly popular with our readers, and we received hundreds of responses from readers all over the world. But one response stood out. Audrey Guy, 82, wrote... Read More

Dementia patient and her carer sing Sinatra classic and hit number 7 on the charts

When 31-year-old carer Jamie Lee Morley first heard aged care resident Margaret Mackie sing, he automatically assumed that the beautiful voice he heard was coming from a nearby radio. While it is certainly not uncommon for aged care staff and residents to develop strong bonds, nobody at the Northcare Suites Care Home in Glasgow, Scotland,... Read More
Advertisement